Market a Personal Training Business
Getting certified as a personal trainer is only the first step if you want to succeed in the fitness business. Finding clients especially for a new trainer may be difficult. However by putting together a good marketing plan, working hard and providing a good service its possible to build a successful business as a personal trainer.
Instructions
1. Create a website. Don't only advertise your services. Provide information such as exercise tips and nutritional advice. Write a blog. Make readers what to revisit your site. Consider offering internet specials for training sessions.
2. Have a specialty. Find a niche for yourself and market to those individuals. For example work with pregnant women and new moms. Bring flyers to birthing centers, doctor's offices and day care centers--mail flyers to mom's groups in your area.
3. Contact local fitness clubs in your area. Ask if you can advertise at their facility. Offer free consultations and a free training session to attract clients. Have a deal with the gym regarding payment for use of their facility.
4. Call companies in your area such as hospitals, large law firms and corporations. Explain your services and offer to develop a wellness program for employees. The company may decide to pay a portion of the fee as a company benefit.
5. Attend community events such as health fairs and street festivals. Have coupons available for special offers such as two for one training sessions and discounts for new clients.
6. Write a story for the newspaper. Newspapers often print human interest type stories. Contact your local paper. Pitch a story about a client who has an interesting success story such as overcoming a disease or losing a large amount of weight.
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