Memory walks are designed for everyone, regardless of age, sex or fitness level.
A memory walk or run can be a wonderful way to honor a loved one who has passed, and to raise money for a charity. There are several parts to organizing a memory walk, but following a few basic steps will help you through the planning process so that your walk is a success.
Instructions
Planning
1. Picking a date for the memory walk will schedule your timeline.
Pick a date for your walk. Reference your city's website, newspaper, church groups and other organizations to be sure that your event will not conflict with other events scheduled that day.
2. Choose a route and distance for the walk. Measure the distance to make sure it falls within the range that you have selected.
3. Obtain permission to use the route from the city and land owners. Ask if there is anything occurring on the date that would prohibit the route from being used. Seek approval from the city and coordinate the event with local police if any roads will be closed for your walk.
4. Contact the charity to which you would like to donate the proceeds. Ask for permission to use the charity's name and logo on your marketing material. Invite charity representatives to help plan the event.
5. Secure liability insurance to ensure that medical problems are covered during the memory walk.
6. Coordinate event-day logistics to include parking, bathrooms, hydration stations, first-aid stations, a time-keeping system and a party at the finish line.
7. Order a finish line banner that advertises the event, as well as medals for the winners and/or participants.
Publicity
8. Publicize your event throughout your community to ensure a healthy attendance.
Publicize the memory walk to your friends, family and community through e-mail, social media, text messages and phone calls. Ask the charity to send event notices to its database, and to post the event on its website and social media channels.
9. Send a press release to the local media.
10. Include information about the person being honored, the charitable organization, date, time, directions, fundraising and contact information.
11. Keep participants, city officials, charity members and media personnel informed of the memory walk's progress. Spawn more media coverage with motivational stories or benchmarks.
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