The Internet has exploded onto the charitable fundraising scene, and has become a very popular way for charities to both raise money and gain wider support for their efforts. In fact, the majority of charitable donors actually prefer giving online rather then through the mail. They enjoy its efficiency and speed, and can track their donations, which is an added plus. Given all the new medium has to offer fundraising, you now need only to show imagination in the ways you use it.
Instructions
1. Create a website for your Charity because it will open the door for contributions, and it is your most critical step. Go to one of the websites shown below for steps you can follow to create your own fund-raising website, as well as providing you with the ability to accept credit card donations. Finally, search engines will direct interested donors to your website if it is named clearly. Take plenty of time to decide the name of your website as it is a critical part of your marketing.
2. Get as many people as possible to come to your website. If your appeal is local, email people in your network of friends that you are open for business and tell them to come to your website for more information. As well, look into buying opt-in email lists of people having a known interest in your cause. The more advertising you do, the more legitimate your appeal will be, particularly if you reinforce that contributions will make a difference to your community.
3. Decide how you will collect funds. The websites below will explain accept credit card payments. In addition, you might contact www.paypal.com for information about how their customers can contribute to your charity. However, there are people who continue to hesitate doing financial business online. They should be given information about how they can make contributions by check, and you should send them a receipt when they contribute in that manner.
4. Thank your donors for their support. Besides doing so on your website, send a personalized thank you note to people who have contributed over a certain level. For larger contributors, you might consider calling to thank them because your call will not be anticipated. The reason for showing gratitude is that those people are likely to help you again
5. One of the major features of your website will be the link back to the national charity with which you are involved. There will be a plethora of helpful information about how the donations are used, and it will contain numerous reasons why a contribution is so important. The national website can be very useful in substantially increasing the level of the average donation.
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