Post a Fundraiser
Organizations that plan on holding fundraisers should dedicate a special team of people to work on all aspects of the fundraiser. These people can serve as the media contact for the event, along with the group's key figures.
Try to post the fundraiser early enough that people will still be able to remember the event on the day the fundraiser occurs, but not so late that they make other plans before hearing about the fundraiser. Make sure the details, such as the location, date, time and the other groups participating in the fundraiser, are all in line before starting to post any promotional materials.
Instructions
1. Make posters, fliers and leaflets. Design the materials with the cause in mind. According to Kim Klein's article, "The Ten Most Important Things You Can Know About Fundraising," in Grassroots Fundraising Journal, fundraisers should focus on promoting the cause, because this is what gets donations, not pushy campaigns.
Make promotional materials eye-catching and easy to read. Fundraising promotional materials, in addition to focusing on the cause, should also be enthusiastic without being unrealistic. This is what Klein calls having "high hopes and low expectations." The organization's high hopes for promoting its cause need to shine through in the fundraising materials, because potential donations will likely come from busy people who truly believe in the cause and only glanced at the piece of paper.
2. Place posters in local areas where you usually see volunteers hanging out; use tape or some other temporary measure to hang posters. An organization focused on environmental issues, for instance, might have a lot of volunteers who like to eat lunch at a restaurant known for its organic food and sustainable business habits. Ask permission to place stacks of fliers in these locations as well, so people can take the location, date and time of the event home with them.
3. Distribute fliers and leaflets in public areas, or areas that are certain to attract people who might be interested in the fundraiser. If it is a fundraiser to help students with disabilities, for instance, volunteers could distribute fliers and leaflets at their schools. Other examples of interested parties might include occupational therapy offices and foundations focused on raising money for disabilities.
4. Take advantage of online social networking resources, a free way to advertise and recruit people to the fundraiser. Creating an account on MySpace, Facebook and Google, for instance, all offer the option of a free Web page. Make sure to leave your group's page viewable to the public. These sites also enable groups to post their own events that people can be invited to or "join," as well as create invitation-only groups for organization members.
5. Call the local news office to see if anyone would be interested in covering the fundraiser as a society or human interest story. Or, take advantage of any current news contacts the public relations people have accumulated through the organization's past efforts.
Tags: fliers leaflets, promotional materials, date time, fundraisers should, high hopes, location date