Fundraisers not only help raise money but also increases awareness of your organization.
Fundraisers are special events or activities created for the purpose of raising money for charitable causes. If your organization is planning a fundraiser, whether you have done this before or not, your fundraising can be more effective by reviewing some tips on more effectively market.
Instructions
1. Decide on themes for your fundraisers that will capture the attention of those you want to raise money from and the attention of the media. Where feasible, develop themes related to what's in the news or the time of year. For example, you could create a fundraiser during the Thanksgiving season and appeal to people to help others during the season of being thankful.
2. Establish clear objectives for all of your events. This includes the number of contributors, average value of contributions and total amount of money raised. Set goals for the amount of media coverage as well.
3. When staffing for your events, recruit people who have high energy levels, time available and who are dedicated to the cause for which you are raising funds. If your fundraising activities will include approaching members of the business community, find a well-respected and highly regarded business person to represent you.
4. Decide on the primary sources of funding for your events so you can target your marketing to those sources. Decide how you will raise money. Determine if you will only raise funds through event tickets or ask for contributions from those who cannot attend.
5. Write and distribute press releases to print and broadcast media about your fundraising event or activities. Invite representatives of the media to your event and distribute a press release after the event with photos of personalities and government officials.
6. Plan your fundraiser at least two months in advance. Avoid slow seasons such as during summer months. Develop a project plan for your events. The plan should clearly identify who is responsible for what and by what date.
7. Develop a list of invitees. Send out at least two announcements so that if the first announcement is missed invitees will have an opportunity to see the second one. Include an RSVP so that you can plan on the number of attendees. After the event, thank those who came to the event. Follow up with those who said they were coming and could not. Ask those who didn't show up for the event to make a contribution anyway.
Tags: your events, raise money, your fundraising, distribute press, your organization